Busy lives prevent many singles from pursuing a love life. It’s just too hard to meet the right person in real life. Will Chase recognized this issue and set to help by creating a new option for online dating: FreshDate.com. As the site’s owner, he explains why all should give FreshDate a chance to find love.
What inspired FreshDate?
The story behind FreshDate is similar to a lot of other .com startups. I saw a real need an opportunity to help people find something they really want… love. Pretty much everyone I know had tried online dating before. Even a few close friends of mine met their wives online. I’ve even experimented with it myself. Whenever I would use an online dating site, I always noticed things that I didn’t like, were hard to use, or could have been much better.
It seemed to me that most online dating websites fit into one of two categories. On one hand you have the free sites. Most of these free ones are fairly low-quality and run down looking. They didn’t seem to inspire confidence that they were really on the leading edge of online dating technology. On the other hand, you have the paid dating websites. They are often very high-quality, (with all the latest and greatest features), but they are often equally high-priced.
I knew there had to be a better way. That’s where I came up with the idea for FreshDate. It’s a free (yes, I said free) online dating website that tries to create the best of both worlds. It’s a high-quality website with a killer look-and-feel, and it also is completely free. At first, we’d wrestled with the idea of having a paid website, but like many great startups, we wanted to keep it free.
We believe in the philosophy of keeping it simple. A really well designed website can take something complicated, (like a powerful, full-featured online dating applicate) and make it seem friendly and simple to use. FreshDate is packed full of lots of top-notch features, but we knew it had to still be approachable and easy to figure out. So we spent a lot of time on the design and interface to make it friendly and intuitive. At the end of the day, people see a dating website as an end to a means. So we streamlined everything so people can sign in and do what they want to do as fast and painlessly as possible.
How is your site different from similar and traditional sites?
We’re in niche an unusually compared to other dating sites. FreshDate is completely free, but we strive to make it a very high quality site that can really compete with some of the bigger players in the market (no pun intended).
Why is your site important to the industry?
There is a real need for a dating site that’s both high-quality and low cost. We’re really aiming for volume. The reason behind that is that online dating really is a numbers game. Sure you need a great website that’s easy to use. But beyond that, the more people that are members of the site, the better your odds of meeting someone.
When did the site launch? Growth?
FreshDate is about 1 year old.
Who is attracted to your site?
Our primary market is in the US. We like to think we’re a good fit for just about anyone who’s really looking to meet someone special or just make a few friends.
With over six billion people on the planet, you’d think that it would be even easier to find that special someone. However, many people lead very busy lives and often we can become more and more isolated by technology. We get a lot of great feedback from our clients. It really makes you feel good when we hear a success story from one of our users. It makes it seem that it really is all worth it.
FreshDate is just a year old now, but we’re just getting started. We’re already working hard on the next version of the website packed full of really innovative features. We’re trying to take online dating in an entirely new direction and make even easier and more effective to actually met someone online.